Amy Rueckl

Director Regional Marketing FF, NA IFF

Amy Rueckl is Director, Fine Fragrance Marketing, North America at IFF. With nearly two decades of experience in the fragrance industry, she leads marketing initiatives that transform consumer insights, cultural shifts, and emerging trends into compelling brand stories and fragrance opportunities.

Amy’s multidisciplinary background in education, fashion, beauty, merchandising, and product development has shaped her distinctive approach to marketing—one that combines strategic vision with creative storytelling. She is passionate about uncovering the emotional and behavioral connections that drive consumer engagement and believes in the power of scent to create meaningful experiences.

Throughout her career, amy has partnered with global and regional brands across the specialty, masstige, prestige, niche, and indie fragrance sectors, developing a broad perspective on the evolving fragrance landscape. Recognized for her ability to identify growth opportunities in complex and rapidly changing markets, she is known for fostering innovation, collaboration,
and consumer-centric thinking.

Amy’s dedication to advancing the fragrance industry was recognized with a fragrance foundation notable award. She continues to champion the role of fragrance as a powerful medium for emotional connection, cultural expression, and brand differentiation.