Ashley Banks

Partner & Chief Client Officer Iced Media

Ashley Banks is a Partner and Chief Client Officer at Iced Media, the agency famous for helping to build, grow and exit some of the most beloved beauty brands in the world. A 2024 Glossy Future Leader Award Winner in Beauty, Ashley is a passionate beauty executive with more than 15 years of experience using social media to drive real business impact. She is a dedicated team leader and an analytical and persuasive storyteller who oversees client services and the execution of paid social advertising and social commerce campaigns that drive unmatched business growth in a crowded and competitive industry.

Leading the agency’s media, creative, strategy, operations and social commerce teams, Ashley’s passion and expertise in grooming the industry’s top talent in paid social delivers unparalleled results for the beauty industry’s most successful brands including Paula’s Choice, Moroccanoil and Anastasia Beverly Hills.

A rainmaker who is relentless in her pursuit to drive tangible business results for direct-to-consumer (DTC) and retail clients, Ashley and the team she leads are dedicated to maximizing each client’s social media outcomes. Her passion for turnaround with speed and agility for the brand she represents fuels the agency’s ambitious approach to benchmark-breaking performance. This has propelled Ashley to become a finalist for BeautyMatter’s 2025 Marketer of the Year. Ashley is an industry-renowned thought leader published in leading industry trades from Digiday to Advertising Week.

She is a mom of two, Archer and Quinn, member at Chief, the largest network of senior women executives, and an avid home chef and fancy cheese lover.