Brittany Blass - CEW
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Brittany Blass

Brittany Blass

President Medicine Mama

Brittany Blass is a seasoned CPG executive with a strong track record of building and scaling consumer businesses across beauty, wellness, and personal care.

She currently serves as President of Medicine Mama, a doctor-founded vulva and vaginal care brand advancing women’s health through clinically inspired, approachable, and hormone-free solutions for every age and stage.

Under her leadership, Brittany has helped guide Medicine Mama through a period of significant growth and category expansion, including a creative rebrand, national retail launches, Amazon acceleration, and QVC sellouts. She has played a key role in shaping the brand’s voice, consumer education strategy, and commercial roadmap, helping make once-taboo conversations around vulvar and vaginal health more visible, credible, and accessible.

Prior to Medicine Mama, Brittany built her 20-year career across global beauty companies including L’Oréal and Coty, founder-led brands including Beautyblender, and emerging consumer businesses. This breadth of experience has shaped her ability to reinvigorate established brands, scale emerging businesses, and translate overlooked consumer needs into culturally relevant, commercially strong growth opportunities.

She holds an M.B.A. from New York University and a B.B.A. from the University of Texas at Austin. Brittany currently resides in Los Angeles with her husband and two children.

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