Brook Harvey-Taylor

Founder & CEO

Pacifica Beauty

Brook Harvey-Taylor, The Visionary Behind Pacifica Beauty

When it comes to cruelty-free, vegan beauty products, few names are as synonymous with quality and innovation as Pacifica Beauty. Founded by the visionary entrepreneur and vegan beauty pioneer, Brook Harvey-Taylor, Pacifica Beauty has become a leader in the beauty as wellness space, offering a wide range of products for the conscious consumer. Pacifica sits at the intersection of prestige and mass with natural ingredients, high performance innovative formulas and accessible price points.  The brand’s core value: compassion for humans, animals and the planet, has cemented Pacifica’s position as one of the leaders in the wellness space today.

Brook’s roots have always been in nature and her lifestyle choices have guided the brand.  Growing up on a modest cattle ranch in Montana led her to become vegan and concerned about animal rights.  Her mother was an early member of the town’s first natural co-op grocery store, where Brook worked as a teen and discovered natural beauty products.  In college, she apprenticed for an aromatherapist and learned the art of healing through essential oils.  But her focus turned to perfuming and skin care, leading her to become a respected self-taught natural perfumer as well as a leader in clean and natural ingredients.

In addition to her passion for animal welfare, as a mother of three, surfer and lover of the ocean, Brook is also a strong supporter of environmental causes and is dedicated to reducing the environmental impact of Pacifica’s products.  Pacifica Beauty uses conscious packaging, sources sustainable ingredients, and is committed to reducing waste in all areas of its business.  Pacifica works closely with the Plastic Collective to offset plastic waste and support the collection of ocean bound plastics.