With nearly 20 years of professional experience, Chopin Rabin leads the next generation of brand communications as the Vice President of Global Integrated Communications at NARS Cosmetics. With oversight inclusive of Global and US Brand, as well as Corporate Communications, Chopin is responsible for reinforcing the brand’s vision via the development and execution of strategic Communications initiatives designed to drive awareness, amplify equity, and support consumer engagement globally.
Chopin’s scope at NARS includes the brand’s best-in-class influencer strategy, which is anchored in data, and encompasses earned and paid touchpoints, including highly memorable global brand experiences and integrated, cross- platform Creator programs that drive business impact. With the meticulous curation of key messaging, programs, and activations across a myriad of cultures, contexts, and channels, Chopin and her department ensure NARS’ distinct DNA is communicated clearly and cohesively across 42 markets worldwide. By reinforcing and growing key retailer partnerships and implementing cross-promotional opportunities to drive sales, Chopin and her team directly contribute to NARS’ consistent double-digit business growth and recognition as one of the world’s most iconic prestige beauty brands.
Prior to joining NARS, Chopin managed corporate/brand communication strategies at Calvin Klein, Inc., across all brands in both the beauty and fashion categories.
She also led the brand’s global launch of ck Calvin Klein Beauty, crafting a seamless approach for the worldwide roll-out.
A graduate of American University, with a degree in political science, Chopin finds her academic background in economics and government increasingly relevant to her work today. As a longtime mentor in the beauty industry and within the Shiseido organization, she is passionate about guiding future leaders as they navigate their own career path. She is also a vocal advocate for diversity and inclusion in the workplace and heavily involved in multiple Shiseido workstreams committed to this cause.
Chopin resides in Manhattan and is an avid reader and an accomplished cook. She has a passion for fitness and is the adoring Aunt to three beautiful nieces.