Christine Bae



​Christine is a Principal at Boston Consulting Group where she is a core member of the Fashion, Luxury & Beauty practice.  Her passion is helping clients grow through a customer-centric lens linked to business priorities and market opportunities.

​Christine has expertise in Demand Centric Growth, brand & portfolio strategy, customer-centric transformation, digital acceleration, personalization, and growth strategy.

​Most recently, she determined turnaround vision and business strategy for an American luxury brand and mapped the prestige beauty customer purchase journey, including quantification of rising digital channels and services.

​Prior to BCG, Christine was a Senior Director at Kantar Vermeer, a WPP marketing consultancy that was named among the Fastest Growing Firms by Consulting Magazine.

​Christine holds a BA from the University of Pennsylvania where she studied English and Consumer Psychology.