Christine Bae
Principal BCGChristine is a Principal at Boston Consulting Group where she is a core member of the Fashion, Luxury & Beauty practice. Her passion is helping clients grow through a customer-centric lens linked to business priorities and market opportunities.
Christine has expertise in Demand Centric Growth, brand & portfolio strategy, customer-centric transformation, digital acceleration, personalization, and growth strategy.
Most recently, she determined turnaround vision and business strategy for an American luxury brand and mapped the prestige beauty customer purchase journey, including quantification of rising digital channels and services.
Prior to BCG, Christine was a Senior Director at Kantar Vermeer, a WPP marketing consultancy that was named among the Fastest Growing Firms by Consulting Magazine.
Christine holds a BA from the University of Pennsylvania where she studied English and Consumer Psychology.
