Cindy Deily

Senior Vice President of Merchandising for Skincare + Global Initiatives Sephora

Cindy Deily serves as the Senior Vice President of Merchandising for Skincare + Global Initiatives at Sephora. Over nearly two decades with the company, she has shaped the evolution of prestige beauty retail by building new categories, scaling founder-led brands, and translating cultural shifts into commercial growth.

Since joining Sephora in 2006, she has led the strategic development of multiple high-growth categories, including skincare, hair, bath & body, suncare, wellness, CBD, and sexual wellness/intimate care. She has managed more than 150 brand partnerships, nurturing emerging brands from early-stage breakout to global leadership. Notable brand successes under her stewardship include Summer Fridays, Drunk Elephant, Tatcha, Sol de Janeiro, Youth to the People, Dieux, INNBeauty Project, Eadem, Topicals, Josie Maran, Sincerely Yours, Sofie Pavitt, Salt + Stone, among many others.

In 2025, Cindy spearheaded the record-breaking launch of rhode at Sephora, delivering one of the most successful brand debuts in the retailer’s history and exemplifying her ability to translate founder-led cultural momentum into scalable retail success.

Cindy is deeply passionate about brand incubation, retail strategy, sustainability, sun safety, and advancing women in beauty and business.

Prior to joining Sephora, Cindy held roles at Cost Plus World Market, Restoration Hardware and DIESEL. Cindy earned her B.A. in English at the University of California Santa Barbara and her MBA at the University of Sydney.