Colette Courtion

Founder & CEO Joylux

Named one of Inc. Magazines Top 100 Female Founders of 2020, Courtion is a distinguished and award-winning consumer marketer, inventor (21 issued patents), and femtech leader who is revolutionizing the $600 billon dollar menopause market with Joylux—the leader in at-home devices, personal care products and digital tools for menopausal women experiencing vaginal and sexual health issues. With over 20 years of cross-functional expertise leading consumer product, retail, and medical device companies, she is known as a category creator in the emerging health and wellness space. Prior to founding Joylux and her other two skincare related start-ups, she was a marketing executive with Starbucks responsible for launching and growing the Starbucks Card and Customer loyalty program into a multi-billion-dollar business. Courtion and her companies have earned numerous accolades including the AARP Innovation Lab’s Women’s Health Award (2021), Angel Capital Association’s Most Innovative Company (2019), Best Product of the Year (2003) for Starbucks Duetto Card from Business Week, Top 15 Women of Influence (2009) in Seattle and Top 40 Under 40 leaders (2006) in Seattle from Puget Sound Business Journal.