Donda Mullis is the Co-Founder of Raw Sugar Living – a personal care brand that broke barriers by giving access to affordable, clean, premium products and continues to disrupt the industry through advancements in sustainability, women’s leadership, and community impact. Alongside her partner, she built the Raw Sugar brand in 2014 with a heart that connected consumers with a cause, and a personal passion to make people feel better inside and out. Today, in her dual role as the brand’s Co-Founder and Chief Marketing Executive, Donda has negotiated strategic partnerships with the nation’s biggest retail stores and has driven mass distribution across North America. A visionary leader, she helped build a best-in-class executive leadership and management team that is fiercely passionate about expanding the Raw Sugar mission. Together, they have continued to catapult the brand into more top-tier retailers, including a new footprint into Canada and driving accelerated year-over-year growth. Her vision: creating a clean beauty brand that hugs people, reminds them they are beautiful, and gives back daily through their philanthropic program, the Raw Sugar Initiative. To date, Raw Sugar has donated over 17 million bars of soap and daily essentials to people in need. Additionally, as part of the brand’s #CleanForAll mission, through their impact partnerships with foundations such as Water for People and Eco-Soap Bank, their focus remains on helping to save lives through improved hygiene and employing women worldwide. So far, over 9 million people have been reached, over 51 million bars distributed across 30 countries and employing 160 women. In 2021, Donda was named to the inaugural Forbes Women 50 over 50 List, recognizing her work in building and running a company while also empowering those around her. Additionally, Inc. Magazine named Donda as one of 2024’s Most Intriguing Women Entrepreneurs for pushing industry boundaries and donating millions of personal care products around the world through Raw Sugar’s philanthropic initiatives. With a personal mission to inspire and help people thrive, Donda also started the braveHER foundation, a non-profit organization with a vision of empowering, educating and equipping women and girls to step into a higher form of self-worth.
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