Eleonora Mazzilli - CEW

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Eleonora Mazzilli

Trend Localization & Business Development Director, North America Beautystreams

Eleonora Mazzilli is a key beauty industry leader. As BEAUTYSTREAMS’ Trend Localization & Business Development Director for North America, she plays a pivotal role in translating global beauty trends into actionable regional market strategies. A sought-after speaker at major industry events, she has shared her expertise at landmark gatherings, including the Openstreams Global Beauty Industry Summit: The Aging Forum, held at the United Nations Headquarters in New York.


She is frequently quoted in industry publications worldwide, including Allure, Marie Claire, Cosmetic Design, Global Cosmetic News, Beauty Packaging, Cosmopolo, Vogue, and InStyle. Holding two Master’s degrees – one in Language, Society &Communication from the University of Bologna and another in Digital Marketing & Communications from 24ORE Business School – Ms. Mazzilli is renowned for her expertise in trend localization. Fluent in four languages and of Italian origin, she ensures that international beauty trends are localized for regional success.

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