Elizabeth Jordan

Sr. Manager of Performance Marketing, North America Moroccanoil

With over eight years of hands-on experience in performance marketing, Elizabeth F. Jordan is a seasoned digital strategist who has driven measurable growth for some of the world’s most recognizable brands, including Ann Taylor and Moroccanoil. Known for a holistic and results-driven approach, Elizabeth has led the planning, execution, and optimization of comprehensive media strategies across the full digital spectrum.

In her current role, Elizabeth oversees a robust mix of digital channels—including paid social, paid search, programmatic media, affiliate marketing, digital out-of-home (DOOH), connected TV (CTV), and live streaming platforms—orchestrating campaigns that seamlessly blend performance with brand-building objectives.

Her expertise lies in leveraging data and technology to unlock scalable growth, with a strong track record of improving ROAS, customer acquisition, and full-funnel engagement. From managing multi-million dollar media budgets to navigating the evolving landscape of consumer privacy and digital trends, Elizabeth brings both strategic foresight and executional excellence to every campaign.