Elizabeth Forsyth


Sheencolor USA

Elizabeth Forsyth, a second-generation female leader in the beauty industry, was named CEO of Sheencolor USA in 2019. As a leader in contract manufacturing Sheencolor has a 60-year history overseas as a leading supplier to the global beauty industry. In her CEO role, Elizabeth is leading the Sheencolor group to expand their global footprint to the USA, opening a state of the art full-buy manufacturer in Piscataway NJ.

A pioneer in turnkey cosmetics, Elizabeth is an industry revolutionary with a 25-year record of taking her vision of speed, agility and innovation into market. Her expertise lies in trends, sourcing, sales strategy, international business development, marketing and cosmetics manufacturing globally. Prior to Sheencolor, Elizabeth spent 15 years at Albea, heading up their Full Service Division, and earlier in her career, five years at Topline Products.

Elizabeth prides herself in building professional relationships, and has a passion for mentoring newcomers in the beauty industry. She sits on the FIT Advisory Board, and is a longstanding member of CEW, ICMAD, NJPEC and CIBS.

Elizabeth resides in New Jersey with her husband, and has two grown daughters who are following in their mother’s footsteps as accomplished young professionals.