Estella Benz is a seasoned executive-level professional with over ten ￼years of experience in digital marketing, user engagement, and e-commerce. She has successfully marketed both start-up companies and companies grossing 400 million-plus in revenue. After attending the Fashion Institute of Technology (New York) she combined her passion for the beauty market with her digital knowledge to create Skin Match Technology, a B2B Software company to enable small to mid-size beauty businesses in digital innovation and transformation. With Skin Match Technology she has won the ForwardBeautyChallange of DOUGLAS, the biggest beauty retailer in Europe, and participated in the Beauty Tech Accelerator of L’Oréal in Paris. In addition, she runs the skincare blog ruecinq.com, which each month releases a specific skin need article including a personalized Product Finder / Beauty Quiz, featuring small and promising indie brands to big-name brands.