Éva Goicochea
Founder & CEO MaudeÉva Goicochea is the Founder, CEO, and Creative Director of maude, the modern intimacy company redefining sexual wellness through thoughtful design, quality, and accessibility.
Since launching maude in 2018, she has raised more than $13 million in venture capital and built one of the category’s most recognized brands. Under her leadership, maude became one of the first sexual wellness brands carried by Sephora and has collaborated with organizations including Advocates for Youth and SIECUS to expand access to sexual health education.
Beyond retail, Éva’s work has been recognized by cultural institutions including the Musée des Arts Décoratifs at the Louvre and the Museum of Sex. She has been named to Vogue Business 100 Innovators, WWD’s Beauty Inc Power Brands, Forbes Next 1000, and BeautyMatter’s Future 50. She speaks internationally on entrepreneurship, branding, leadership, design, retail innovation, and building culturally relevant consumer brands.
