Éva Goicochea began her career as a legislative aide in healthcare before pivoting to marketing and ecommerce roles for brands like adidas and Everlane, where she built their social media, culture, and talent strategies.
In 2015, she co-founded Tinker Watches and began developing maude, a modern intimacy company launched in 2018. Featured in Vogue, The New York Times, and Sephora stores, maude has redefined sexual wellness with inclusivity and simplicity. One of only 10 Latinas to raise $10M+ in consumer goods, Éva also mentors founders through Founders’ Weekend. A 17th-generation New Mexican, she lives in NYC with her husband and pets.