Flynn Matthews

Head of Insights & Measurement, Global CPG


Flynn is a Brand Marketer with 13+ years of experience at the center of where CPG and Digital worlds cross paths. She’s super passionate about helping brands use this world of digital and data to build stronger brands, better products + services, and deeper connections with Consumers.

Flynn is currently the Global Head of Insights & Measurement for CPG at Google where she leads a team of Analysts, Data Scientists + Brand Strategists. Her mission is to use data to transform marketing. She’s obsessed with understanding every little thing about the consumer, their culture + the big picture of what’s going on in the CPG category. She partners with Google’s top Global advertisers for all things Strategic Insights, Trends + Media Measurement related to help move their businesses.

She also sits on the Board of Directors of Cosmetics Executive Women.

Prior to joining Google, Flynn held various marketing roles in the Beauty Industry. She started her marketing career in 2006 at Clinique, then lead Digital Marketing at Coty for their Mass Americas Business before moving to Google in 2013.