Holly Thaggard



Holly Thaggard is the Founder of Supergoop!, the first and only lifestyle brand 100% dedicated to UV protection that is changing the suncare industry through breakthrough, first-to-market SPF innovations. In 2005, she launched Supergoop!, a collection of ingredient-conscious, efficacious formulas that deliver broad spectrum protection in unique, user-friendly and feel-good ways. Holly is on a mission to stop the epidemic of skin cancer by changing the way the world thinks about sunscreen. Holly’s focus is on product innovation and development, and as a vocal advocate for sun and skin health. Over the course of her Supergoop! career, the brand has earned numerous industry accolades, including Allure’s “Best of Beauty” list seven years in a row, a total of four CEW Beauty Awards, and TIME Magazine’s 2019 Best Inventions. Holly has also been honored on Entrepreneur’s 2019 100 Powerful Women List and Inc Magazine’s 2019 100 Female Founders Building America’s Most Inspiring Businesses. Prior to starting Supergoop!, Holly was a third grade teacher and professional harpist. She currently lives in San Antonio, Texas with her husband and two children.