Janvi Shah

Co-Founder & CEO Hue

Janvi Shah is the Co-Founder & CEO at Hue, an e-commerce technology company on a mission to help all shoppers feel represented in their online shopping journey. As the first platform to blend AI personalization technology and online community, Hue helps beauty and fashion brands connect with retailers to showcase authentic video reviews on their websites from a diverse community of over 2,000 real people across skin tones, skin types, body types and more. She co-founded Hue while pursuing her MBA at Harvard Business School with two of her classmates, Nicole Clay and Sylvan Guo, and they went on to raise over $2 million in venture capital funding and were recognized as Forbes 30 Under 30, Inc Female Founders 200, Entreprenista Career Pivot of the Year, and ELLE Future of Beauty 2022. Before founding Hue, Janvi was previously a Product Manager at Google on Google Photos, overseeing the development of AI-powered social sharing features and growing the app to over 1 billion monthly active users.