Jennifer Clancy

Senior Marketing Director, Consumer Products Symrise

Jennifer, Marketing lead for Consumer Products North America at Symrise, where she champions consumer-centric growth through data-driven insights, strategic storytelling, and breakthrough innovation. At Symrise, she has pioneered new marketing methodologies that connect deep consumer understanding with actionable business opportunities, helping customers anticipate what’s next and create products that resonate in a rapidly evolving marketplace.

Jennifer ideated and continues to help build the SymAlpha™ Think Tank, Symrise’s proprietary Generation Alpha intelligence and co-creation initiative. Designed through direct collaboration with Gen Alpha consumers and their families, SymAlpha™ gives customers an understanding of the next generation and how their evolving values, behaviors, and aspirations will shape the future of consumer products. By combining generational intelligence, co-creation, and innovation, the platform helps brands develop more relevant products, experiences, and growth strategies while reinforcing Symrise’s leadership in consumer-centric innovation.  

Over the course of her career spanning more than two decades, Jennifer has held leadership positions at Symrise, Nutriventia, IFF, Lonza, and Firmenich. She began her career building iconic beauty and fragrance brands at The Estée Lauder Companies and Elizabeth Arden, laying the foundation for a global reputation in brand building, innovation, and strategic marketing. Always with a passion for turning bold ideas into meaningful growth.