Jonathan Grubin

CEO and Founder SoPost

Jonathan Grubin is the CEO and Founder of SoPost, the global leader in digital product sampling, which he launched over 13 years ago with a vision to transform how brands connect with consumers. Under his leadership, SoPost has revolutionized the sampling space by enabling the world’s leading beauty and cpg brands to deliver personalized product experiences at scale. By combining technology, data, and consumer insight, SoPost has helped redefine modern customer acquisition and engagement, creating more meaningful, measurable, and personalized connections between brands and their audiences.