Joon Park

Director of Cultural Strategy sparks & honey

Joon Park (they/them) is a Director of Cultural Strategy at Sparks & Honey, where they advise beauty, retail, and CPG clients on how to leverage cultural trends and foresight to navigate disruption and future-proof their business. They are one of the founding members of GLAAD’s Youth Taskforce and a recipient of GLAAD’s inaugural Rising Stars award, which annually honors LGBTQ+ changemakers across the nation. Since then, they have been featured in publications like Seventeen, Teen Vogue, and Vogue, where they have developed thought leadership around Gen Z values and cultural cachet. Joon is an alum of the ADCOLOR FUTURES program and is the first transgender non-binary Mx. ADCOLOR. They have spoken on stages like Cannes, SXSW, CEW, and ADCOLOR about topics such as precision data, equitable design, and emerging beauty trends.