Ju Rhyu has worked for some of the world’s biggest brands such as Kraft Foods, American Express and Samsung, launching new products, executing multi-channel marketing campaigns, and creating best-in-class consumer experiences. Rhyu leveraged her corporate experiences and launched Hero Cosmetics, a brand focused on reimagining acne care in 2017 with just one hero product, Mighty Patch, as a test on Amazon. Five years later, Hero Cosmetics is now a holistic acne solutions brand with over 20 award-winning products and a business that’s doing over $100M in revenue with high profitability. She was named to the Inc. Magazine 2019 Female Founders 100 list and named a Yotpo 2019 Amazing Women in E-commerce. She is a graduate of Brown University and Columbia Business School.