JuE Wong

JuE Wong


Olaplex Holdings, Inc.

JuE Wong, CEO of Olaplex, Inc. is a proven global senior executive with experience and exposure in 4 continents and 7 countries. With a tangible track record of propelling emerging brands to the next level while globalizing established brands in the US and in International at Cargill Inc., PepsiCo, Dial Corp., Murad Inc., NV Perricone MD Ltd., ZO Skin Health by Dr. Obagi, Astral Health and Beauty comprising of Aloette, CosMedix and Pur Minerals, StriVectin, President at Elizabeth Arden Brand and most recently as Global CEO of Moroccanoil. Identified as one of the ‘go-to” progressive executives in driving intrinsic change to increase portfolio value through both traditional and emerging channels and mediums of commerce.

Originally from Singapore, JuE is an Honors graduate of The Australian National University where she was recognized with the International Alumnus Award of the Year in 2014. She was an exchange scholar at UCLA. In 2004, she was a Wall Street Journal nominee for the prestigious publication’s “Top 50 Women to Watch.”

In 2018, she was recognized by YOTPO as an “Amazing Women I E-Commerce”. In 2015 she was The Stevie Award winner for Female Executive of the Year. In 2012 she was the Top 3 Finalists of the Ernst and Young Entrepreneur of the Year, an Honoree of WWAAC (Who’s Who in the Asian American Communities), and recognised by The Little Pink Book as the Top 10 Women in Business. JuE’s unconventional business background from Commodities Trading, where she led a $2.5 billion trading portfolio with trading reports spanning global time zones and working with diverse cultures, to working with a start-up right at the beginning of the economic melt- down in 2008 are key contributing factors to her success.

JuE serves on the Boards of the NY Chapter of the YMCA, Committee of 200 and CEW. She is also a member of the Women’s Forum of NY and International Women’s Forum where membership is by invitation only.