Julie Campbell

Chief Marketing Officer Astral Health & Beauty

Julie Campbell is a Chief Marketing Officer with more than 35 years of experience driving growth, transformation, and innovation across the beauty industry. Over the past two decades, she has helped build, reposition, and scale consumer brands by combining strategic rigor with creative instinct to create enduring consumer connections and business value.

Her work has been recognized by the CEW Beauty Awards, including a winning product and additional finalist distinctions. Throughout her career, Julie has built and refined brand positioning, guided organizations through periods of transformation and growth, and evolved from product and brand leadership into enterprise leadership focused on revenue growth, P&L stewardship, and long-term value creation.

Today, as Chief Marketing Officer of Astral Health & Beauty, she oversees the strategy and growth of four global brands—PÜR, Aloette, COSMEDIX, and butter LONDON—aligning brand vision, product innovation, omnichannel marketing, and organizational development to drive business performance.

Equally passionate about developing people, Julie is known for her candid perspective, practical guidance, and collaborative leadership style. She mentors others to trust their judgment, navigate pivotal career moments with confidence, and lead with both ambition and authenticity. She believes the strongest businesses are built by people who do the right thing—for consumers, for teams, and for the long-term health of the organization—and is committed to helping the next generation of leaders define success on their own terms.