Katherine Power

Founder & Chairman MERIT Beauty

Katherine Power is a serial entrepreneur and investor focused on building category-leading businesses. With a distinct talent for finding white space, Power has reimagined age-old industries with data-informed, digital-first business models built for the modern shopper. Power has founded four successful brands (Who What Wear, Versed, Avaline, MERIT), each of which speaks to her unique expertise around accessibility and ingredient efficacy. She is also a Partner at the seed-to-growth venture capital firm Greycroft, where she uses her unique insights and abilities to identify the next generation of leading consumer brands. Her groundbreaking approach to commerce and media has earned her recognition on Fortune’s 40 Under 40, Fast Company’s Most Innovative Companies, Adweek’s Creative 100, and Inc.’s 20 Young Entrepreneurs to Watch lists.