Katie Overdevest

Head of Marketing and Ecommerce Hairstory

Katie Overdevest leads marketing, digital, and ecommerce at Hairstory. She brings extensive experience across the beauty industry, having held leadership roles at Makeup by Mario, Fresh, Benefit Cosmetics, and MAC Cosmetics. Her expertise spans brand strategy, performance marketing, ecommerce, and digital experience, with a focus on building brands and driving growth.