Kellie Matzen

Vice President, Brand & Platform Partnerships Influencer

As Vice President of Brand & Platform Partnerships at Influencer, Kellie Matzen bridges the needs of global brands with the evolving creator economy, leveraging her deep industry experience to redefine what effective brand and creator partnerships look like.

In her role and tasked with driving forward Influencer’s mission to humanize brands through the power of creators, Kellie has led the revenue organization to 129% year-over-year growth, since joining in 2023. Leveraging over 15 years of experience in digital media, brand marketing, and platform innovation, previously holding key commercial positions at Vice Media Group, Refinery29 and Martha Stewart Living, she brings a unique blend of media expertise and startup agility to the creator marketing landscape.

At Influencer, Kellie oversees both platform and brand partnerships and manages a high-performing team responsible for securing and scaling collaborations with leading brands such as Estée Lauder, J.Crew, and Chili’s. Under her leadership, the team has established Influencer as a trusted partner for brands seeking meaningful creator relationships—combining a consultative, insights-driven approach with a focus on delivering measurable outcomes. She is known for turning complex brand challenges into compelling creator-led solutions that drive measurable impact.

Prior to Influencer, Kellie spent seven years at Refinery29, where she helped build and scale key relationships with fashion and retail partners. Following Refinery29’s acquisition, she joined Vice Media Group, honing her expertise in full-funnel, multi-platform brand strategy and cementing her reputation for pairing strategic brand thinking with editorial and cultural fluency. Kellie holds a Bachelor of Arts in Philosophy and English Literature from Colgate University.