Kristy Westrup

Kristy Westrup

Chief Merchandising Officer


Kristy Westrup is a seasoned executive in fashion, beauty and luxury with over 20 years of experience leading merchandising and business development across global markets for E-Commerce, Subscription, Department Store and Travel Retail.

As Senior Vice President of Merchandising, Kristy leads Merchandising, Planning, Personalization, Brand Partnerships and New Business Development functions for Beauty For All Industries (BFA), Kristy oversees partner development, B2B strategy/marketing and campaign management across all subscriptions and e-commerce for BoxyCharm and IPSY.

During her time at BFA, she was able to support and lead many of the efforts around Beauty Amplified, an internal corporate program to support and elevate underserved communities such as black and latinx founded brands, delivering $55M in investment within the last two years.

Previously, as Senior Vice President of Merchandising and Consumer Insights at BoxyCharm, Kristy built out e-commerce, consumer insights and merchandising into a strategically unified business unit that drove the largest full-size subscription membership program and the most engaged consumers within the beauty industry.

Prior to joining BFA in 2019, Kristy was Vice President of Merchandising at Starboard Services, an LVMH Maison in their Selective Retailing Division. At Starboard, she led the global merchandising strategy and revenue generation across Beauty, Fashion Accessories, Fine Jewelry, Swiss Timepieces, Apparel, Spirits & Wine, Food & Candy and Home Decor. Kristy managed a global Merchandising Team with offices in Miami, Hong Kong, Shanghai, Genoa.

Kristy lives in South Florida with her husband and two children. In her spare time, Kristy loves to travel the world and experience new cultures. As a former D1 college player, Kristy shares her love for soccer spending weekends coaching her kids’ teams.