Larissa Jensen
Senior Vice President, Global Beauty Industry Advisor CircanaLarissa Jensen, senior vice president and global beauty industry advisor at Circana (formerly IRI and The NPD Group), is a recognized expert in the skincare, makeup, fragrance, and hair categories. She travels globally to lend her knowledge of the U.S. and international markets to the beauty industry, which includes the evaluation of new business opportunities for top beauty retailers and manufacturers around the world.
Larissa is a contributor to The Harvard Business Review and major media outlets including The Wall Street Journal, New York Times, Bloomberg, Women’s Wear Daily (WWD), Vogue, Business of Fashion, and many others. She has been a featured speaker at the WWD Beauty CEO Summit and has delivered keynotes and trend presentations at established beauty events and conferences. Larissa has been a guest lecturer at Columbia University Business School and Savannah College of Art and Design (SCAD). She is an adjunct professor and Advisory Board Member for the Fashion Institute of Technology (FIT) CFMM MPS Master’s Program, Advisory Board Member for Cosmoprof North America, and on the Board of Advisors for Latinas in Beauty and Beauty Packaging magazine. She was recognized among the 2023 Women Worth Watching in Leadership® by Profiles in Diversity Journal, named one of the 2024 Top Women in Health, Wellness & Beauty by Drug Store News (DSN), received the 2025 Leadership in Beauty Award from the Long Island Herald’s Health & Beauty Awards, was presented with the 2026 Coty Award for Professional Achievement from FIT recognizing outstanding graduates of the CFMM MPS program, and is a CEW Achiever Award honoree to be recognized in April 2027.
Larissa joined then NPD in 2005 following her marketing roles at The Estée Lauder Companies, Inc. and L’Oréal USA. Larissa earned a Bachelor of Science degree in Communications from Ithaca College, and a Master of Professional Studies degree in Cosmetics and Fragrance Marketing and Management from FIT.
