Laura M. Beres
Vice President, Wellness – Commercial Lead Ulta BeautyLaura Beres is a retail and consumer executive with more than 20 years of experience driving growth, transformation, and business innovation across the retail and consumer sectors.
She currently leads Wellness at Ulta Beauty, where she and her team are developing, scaling and shaping the future of wellness within beauty retail. In this role, Laura leads across commercial functions to accelerate growth, expand capabilities, and create differentiated experiences for guests.
Throughout her career at Ulta Beauty, Laura has held leadership roles spanning commercial strategy, merchandising, growth, and enterprise transformation. She previously led Merchandising Strategy & Growth, including oversight of Ulta Beauty at Target and enterprise merchandising strategy to drive profitable growth and market expansion. Prior to that, she founded and led Ulta Beauty’s Enterprise Transformation Office, guiding the company’s portfolio of strategic initiatives across technology, digital, data, and operating model evolution. Laura also developed and led Conscious Beauty at Ulta Beauty™, helping establish a consumer-facing platform centered on ingredient transparency and more conscious product choices.
Before joining Ulta Beauty, Laura built her career across financial services and consulting, including leadership roles at Deloitte advising consumer and retail organizations on growth, transformation, and enterprise strategy.
Beyond her executive leadership responsibilities, Laura serves on the Board of Directors of Solésence, Inc., where she serves as Chair of the Audit Committee. She also serves on the boards of Chicago Children’s Museum and Youth Guidance, organizations focused on expanding opportunity and access for children and communities.
Laura earned her M.B.A. from the University of Chicago Booth School of Business and holds degrees in Finance and Oboe Performance from Butler University.
