What motivated you to start your company?
What motivated me to launch Laura Geller New York was the ability to create and cater to women in the way that I had wished beauty was available to me as a consumer. I wanted to demystify the business of beauty and make it more approachable for women of all walks of life.

What advice do you have for indie brands?
Most importantly I would advise them to gather as much information as possible from people who have walked a similar path, especially people who you admire or aspire to be like.

What are your sources of inspiration?
My inspiration comes from the needs of not just my clients but myself. We are all ever-changing and it’s important as a brand, to create based on the needs of women everywhere.

What do you hope to give back by being an Indie Advisor?
I hope I can help people avoid the many pitfalls that I had to encounter by learning on my own.