Lori Singer

Lori Singer has been a transformative force at Parlux  since assuming the role of President in 2019. A visionary leader with a unique ability to merge cultural influence with prestige fragrance, she has redefined how brands engage with modern consumers while preserving their luxury heritage. Lori drives the company’s global strategy; fostering innovation, evolving business models and securing strategic licenses and partnerships that propel growth. 

Under Lori’s leadership, Parlux delivered one of beauty’s biggest success stories – the launch of Billie Eilish’s debut fragrance and her subsequent collection as one of the fastest-growing artist fragrance lines in history. She also revitalized legacy fragrance house Vince Camuto, launched Drake’s Better World Fragrance House and re-staged Paris Hilton’s fragrance brand with the launch of her 30th fragrance, Iconic. Expanding beyond traditional beauty categories, Lori led the introduction of The Shop Men’s Grooming Line in collaboration with LeBron James and Maverick Carter.

Before joining Parlux, Lori built an impressive career at Coty as Group Vice President of Global Marketing, driving growth for some of the most iconic names in luxury fragrance, including Marc Jacobs, Balenciaga, Calvin Klein, and Vera Wang. Her expertise in crafting compelling brand narratives and consumer-centric strategies laid the foundation for her success at Parlux.

Under Lori’s leadership, Parlux has embraced a digital-first strategy, launching worldwide direct-to-consumer businesses for brands such as Billie Eilish and Paris Hilton Fragrances. She has also forged exclusive partnerships that have redefined the industry’s retail landscape. Her innovative approach to distribution and brand storytelling has set new standards, earning her recognition as one of the Top 50 Women Brand Marketers.

Lori’s impact on the beauty industry has been widely celebrated, with honors including the 2024 WWD x Beauty Inc. Top 50 Women in Power and the prestigious Cosmetic Executive Women (CEW) Achiever Award. She also plays a key role in shaping the industry’s future as a board member of both CEW and The Fragrance Foundation, further solidifying her leadership and influence.

Through strategic partnerships, cultural foresight, and digital innovation, Lori Singer is not just shaping the future of fragrance—she is redefining the future of beauty.