Lorne Lucree

CEO Wizard Wellness

Lorne Lucree has spent his career developing innovative, category creating beauty ideas from concept to market – quickly. Combining strong brand marketing acumen, creativity, constant curiosity, and an extensive network of raw material, fragrance, and packaging suppliers to help brands of all sizes create memorable magic.

Combine the customer-first approach of concepting from Procter & Gamble, the attention to beauty métier from L’Oréal and Estee Lauder, and the entrepreneurial, fast paced, creative spirit of the new world of luxury brand incubators like Luxury Brand Partners, and you have a snapshot Lorne’s professional background that informs his approach to development. Lorne has a keen eye for concepting successful innovation that wins awards and resonates with consumers on a global scale. Awards include Allure Best of Beauty, Allure Best of Beauty Breakthrough, Refinery 29 Beauty Innovator, Glamour Beauty Award, Times UK Style Beauty Award, and Nylon Beauty Hit List.

Currently, Lorne serves as the CEO and founder of Wizard Wellness, a company reimagining allergy care through a science-backed, whole-body wellness approach designed to move beyond outdated, clinical solutions that often underdeliver or cause unwanted side effects. Drawing on his background in formulation science, ingredient technology, and sustainability—as well as his experience developing award-winning products for brands like Clinique, Tatcha, L’Oréal, R+Co, IGK, and ONE/SIZE—Lorne founded Wizard Wellness out of his own lifelong struggle with allergies and frustration with the category’s limitations.

Lorne has his MBA with a focus on Marketing from NYU Stern School of Business and a Bachelors of Science degree from Boston University.