Mara Dumski
Chief Fragrance Experience Officer PuraMara Dumski is a visionary fragrance industry luminary with over 25 years of experience shaping some of the world’s most beloved scents. Her distinguished career began at International Flavors and Fragrances (IFF), where she spent more than two decades working alongside world-renowned perfumers. At IFF, Mara developed a deep expertise across multiple categories—including fine fragrance, beauty, hair care, personal care, home care, and air care—refining her unique ability to harmonize art, science, and emotion through scent.
In 2019, inspired by Pura’s revolutionary vision to marry smart home technology with fine fragrance, Mara made a bold leap—she relocated from New York City to Utah to join the company as Vice President of Fragrance. She quickly ascended to become Pura’s Chief Fragrance Experience Officer, where she now leads the company’s scent innovation with equal parts creativity and precision.
At the helm of Pura’s industry-leading fragrance strategy, Mara is redefining the home scenting experience. She curates immersive olfactory journeys by blending cutting-edge fragrance creation, premium raw materials, sustainable innovations, and a commitment to the highest standards in clean and safe formulations. Under her leadership, Pura has partnered with celebrated brands such as NEST New York, LAFCO and Anthropologie and has forged innovative partnerships like The MET, Pantone, and Dutjahn Sandalwood, that push the boundaries of traditional home air care through artistic collaborations and purpose-driven storytelling.
Mara’s foundation in the arts deeply informs her approach to fragrance design. A classically trained soprano, she holds both a bachelor’s and master’s degree in Music/Voice from Indiana University’s renowned Jacobs School of Music. Her transition from music to perfumery was a natural evolution—her finely tuned senses and attention to nuance translated seamlessly into
the world of scent.
Today, Mara continues to pioneer a new category of fragrance experience, drawing inspiration from color, sound, texture, light, and emotion to craft scents that enhance and personalize everyday life. Her passion for storytelling through fragrance, and her unwavering belief in Pura’s mission, have cemented her role as one of the most influential creative forces in scent design.
