Mariko Carpenter 2022

Mariko Carpenter

Vice President, Marketing, North America


Mariko Carpenter is a Vice President of Marketing at NielsenIQ, responsible for the omnichannel measurement products and the retailer solutions portfolio. Mariko leads the marketing strategy and activation across all channels, building the pipeline and driving engagement with clients that include America’s largest CPG manufacturers and retailers. Her long career in marketing includes leading the Consumer Marketing team for iconic media brands GQ, Bon Appetit and Golf Digest. She is a passionate marketer who has deep appreciation for great creative but also loves working with data and analytics. Mariko studied at Vassar College for her undergraduate degree and earned her masters at New York University. She lives in New York City with her husband, 2 daughters, 1 labradoodle and 1 goldfish.