Martha McCully is a lifestyle expert covering the worlds of beauty, home, style and health. Martha’s expertise spans all major mediums — print, broadcast and online. She is a consultant, writer and on-air personality with a smart take on what is happening with women now.
Currently, Martha heads ups MMc Media, a consulting firm that helps beauty and lifestyle companies achieve greater success through smart branding. From positioning to writing, Martha has worked with brands such as Stila, Revlon, Avon, Spiegel, OrganicsRx and Shutters on the Beach. Martha can also effectively represent brands; she has appeared as a Beauty Expert on HSN as well as WEN and Kate Somerville infomercials.
Martha’s past work includes three seasons as a celebrity judge on HGTV’s highest rated hit series ‘Design Star.’ She also held the post of Executive Editor at InStyle for six years.
Previously, Martha was a founding editor and beauty director of Allureand the author of a monthly column, “What Martha Would Do.” As contributing editor of Elle Décor, she wrote feature stories including a widely-read diary of her own house renovation.
Martha’s interest in health and nutrition led her to become the Director of the Project A.L.S. Women and the Brain Speaker Series, where leading experts discuss topics relevant to women’s brain health. She co-wrote a book on heart disease, “The Heart Revolution” (Harper Collins).
Martha’s online experience includes the past position of Editorial Director of Gloss.com, she was also the creator and Executive Producer of Picky.com, the style site of Oxygen Media.
Her work as a writer and TV personality can be seen in WSJ., Travel+Leisure, Vogue, Elle, and The New York Times Styles and on The Huffington Post. She has appeared on Today, Good Morning America, Oprah, The View, CNN, and E.T.
Martha graduated from Princeton University and lives in New York and Venice, California.