Member Spotlight: Kathrin Lausch
Meet Kathrin Lausch, Co-Founder of CIRCLE, a luxury, fashion, and beauty marketing leader based in New York City. With expertise spanning European craftsmanship, U.S. growth strategy, celebrity partnerships, and ultra-high-net-worth (UHNW) communities, Kathrin specializes in creating meaningful brand experiences that blend culture, influence, and luxury. Through her work, she helps brands build authentic connections that go beyond traditional marketing, combining creative storytelling with strategic partnerships to drive lasting impact.
Career Milestone: One of Kathrin’s recent career highlights has been redefining luxury storytelling through her work with Mikimoto and actress Emily Blunt. By connecting the brand to cultural moments surrounding the Met Gala and The Devil Wears Prada, she helped create a campaign that celebrated modern femininity, craftsmanship, and cultural relevance rather than simply generating visibility. At the same time, she continues to expand CIRCLE, an invitation-only community that brings together influential women across luxury, beauty, fashion, art, hospitality, philanthropy, and investment to foster meaningful relationships and collaboration.
Key Advice: The most valuable career advice Kathrin has received is to stop trying to fit into existing roles and instead create the category only she could own. Embracing her unique ability to connect luxury, culture, celebrity, UHNW communities, and female influence has shaped her career and reinforced that the greatest opportunities often come from building a path that doesn’t yet exist.
Mentors: Kathrin credits her mother, a determined physician who always challenged the status quo, as one of her earliest and most influential role models. She has also learned from visionary founders, luxury executives, creative leaders, and accomplished women who demonstrated the importance of trust, timing, relationships, and intuition. Their guidance inspired her to confidently build her own niche by bringing together industries and communities in ways that create authentic cultural impact.
Five-Year Career Goal: Looking ahead, Kathrin hopes to become a leading voice in how luxury, beauty, fashion, and lifestyle brands engage with culture and high-value communities. She plans to continue growing CIRCLE into a trusted global platform while expanding her work in brand strategy, celebrity collaborations, private client experiences, and culturally driven partnerships.
Best Networking Convo Starter: “What are you building next?” is Kathrin’s favorite way to begin a conversation because it quickly shifts the focus from job titles to ideas, ambition, and future opportunities. It often leads to meaningful discussions about collaboration, innovation, and creating value together.
