Member Spotlight: Kerry Andrews
Meet Kerry Andrews, Manager of Consumer Experience & Product Strategy at IPSY, based in New Jersey. With nearly a decade of experience in the beauty industry, Kerry has spent the past six years growing across different roles at IPSY, including work in Brand Partner Strategy, where she focused on data, operations, and high-value partnerships. Today, she helps shape IPSY’s full-size subscription portfolio, bringing together consumer insights, product strategy, and brand relationships to create experiences that better serve members.
Career Milestone: Kerry recently stepped into her new role as Manager of Consumer Experience & Product Strategy, taking on responsibility for IPSY’s $260 million full-size subscription business in 2026. One of the most exciting parts of her new position has been leading the development of a new subscription offering from the ground up, coordinating with teams across Brand, Operations, Technology, Legal, and Merchandising. The experience has challenged her to navigate uncertainty, bring different teams together around one vision, and turn member feedback into meaningful product decisions. For Kerry, the promotion has been more than a new title; it has given her a broader perspective on how the business works and the opportunity to help shape what comes next.
Key Advice: The best career advice Kerry has received is to focus on her own path rather than comparing herself to those around her. In a fast-moving industry, it can be easy to measure success against other people’s timelines, but Kerry believes every career develops differently. Trusting your own pace creates more space to focus on meaningful work, learn from new opportunities, and build confidence along the way.
Mentors: Kerry credits Hasy Scannell, Director of Merchandising, as an important mentor and partner in her work. Through their collaboration on a major new product launch, Kerry has learned the importance of staying proactive, asking thoughtful questions, building strong relationships, and keeping projects moving with purpose. Hasy’s ability to combine creativity, strategy, and composure under pressure has also influenced how Kerry approaches her own leadership style.
Five-Year Career Goal: Looking ahead, Kerry hopes to move into a senior leadership position where she can take ownership of a larger portion of IPSY’s product portfolio, manage a team, and have full P&L responsibility. She wants to become a leader who connects consumer insights, product strategy, and brand partnerships to create innovative, member-focused ideas. After experiencing what it takes to build a product from the ground up, Kerry is excited to take on bigger challenges and play a larger role in shaping the future of beauty subscriptions.
Best Networking Convo Starter: “I’d love to hear how you got into this industry.” Kerry believes everyone has a story, and asking about someone’s career journey is an easy way to move beyond small talk and create a more genuine connection. In the beauty industry especially, those conversations can lead to unexpected insights, shared experiences, and meaningful relationships.
