Michal Benmayor

Michal Benmayor is leading the transformation toward conscious fragrance design that delivers measurable benefits for both the planet and human well-being. With a foundation in fragrance science, sustainability, and innovation, she is redefining the role of perfumery as a force for positive change. Michal develops forward-thinking solutions that lower environmental impact—through lower carbon footprint, improved biodegradability, and responsible sourcing—while enhancing quality of life through technologies that address malodor, long-lastingness, blooming, and water-based formulations. She combines her scientific and design expertise with a deep understanding of consumer behavior and market evolution to scale sustainable fragrance innovation across both fine fragrance, beauty and home perfumery.
Her approach positions sustainability a catalyst for systemic change—integrating environmental performance and well-being at every stage of fragrance creation. She champions sustainability and innovation as powerful accelerators of future-ready perfumery—delivering superior fragrance solutions that respect planetary boundaries while meeting evolving consumer expectations. Her leadership unlocks new value by turning sustainability into a driver of performance, purpose, and measurable impact, shaping a new standard for perfumery