Michelle Crossan-Matos

Chief Marketing Officer

Ulta Beauty

As Ulta Beauty’s chief marketing officer, Michelle Crossan-Matos creates value and sustainable business growth as a change agent, strategic driver and hands-on pragmatic problem solver. She oversees integrated marketing, analytics, creative, customer experience, member loyalty, public relations, consumer insights, guest services and UB Media for the leading beauty retailer. A C-suite executive with deep transformational, operational and brand building expertise, Crossan-Matos brings global perspective to challenges and team development. From private equity to fast-moving Fortune 500 consumer goods and technology companies, Michelle’s expertise, enthusiasm and passion consistently elevate her business prowess and inspire teams around her. Prior to Ulta Beauty, Michelle was chief marketing, citizenship & communications officer at Samsung Electronics America.