MB Social is a boutique full-service social media agency for global businesses, brands and talent led by beauty industry veteran Mimi Banks.

Mimi’s vast experiences bring a global perspective, sensitivity to local culture, a deep understanding of client needs, and how to run a successful campaign.

Mimi Banks has more than 20 years of global experience in the beauty industry, notably in the US, France, and Israel. She spent the majority of her career at L’Oréal, where she led social media for Lancôme. She is a forward thinking and results-driven social media guru. She believes in community building through storytelling, authentic and compelling content, and real relationships.