Nata Dvir

Macy’s Inc. Chief Merchandising Officer

Nata Dvir is Chief Merchandising Officer at Macy’s, where she leads the company’s merchandising vision and strategy across categories. A nearly two‑decade veteran of the company, Dvir began her career at Macy’s as an executive trainee and has advanced through a series of leadership roles across the merchant organization.

Throughout her career, Dvir has overseen a broad range of businesses, including men’s, jewelry, shoes, and beauty. Prior to her current role, she served as General Business Manager for Beauty, where she helped transform Macy’s cosmetics and fragrance business through expanded brand offerings, elevated in‑store experiences, and enhanced digital engagement.

As Chief Merchandising Officer, Dvir plays a central role in advancing Macy’s Bold New Chapter strategy, with a focus on strengthening and reimagining the Macy’s nameplate through modernized private brands, curated national brands, and customer‑centric merchandising grounded in data and trend insight.