Nata Dvir was appointed Macy’s Chief Merchandising Officer in February 2021. In September 2017, Dvir was named Macy’s General Business Manager for Beauty, a new role in the organization. In that role, Dvir transformed the cosmetics and fragrance business by creating a more open and experiential environment in store, by taking a fresh approach to digital engagement, storytelling through product in store and online, and expanding into relevant new brands and categories. In February 2020, Dvir added responsibility for Center Core merchandise, including jewelry, handbags, shoes, intimate apparel and accessories.
As the Chief Merchant, she and her team continue to build strong relationships in the industry, and are focused on bringing product stories to life across all customer touchpoints with data and customer insight to ensure Macy’s is the destination to help bring our customers’ style to life.
Dvir has held various leadership roles within Macy’s merchant organization, including experience in Men’s, Beauty, Shoes, Jewelry, Food and Licensed businesses.
Dvir began her career as an executive trainee at Macy’s. She holds a bachelor’s degree from Syracuse University.