Natalie Lockhart

Chief Strategy and Digital Officer Sally Beauty Holdings

Natalie Lockhart is Chief Strategy and Digital Officer at Sally Beauty Holdings, where she’s driving enterprise-wide customer-centric transformation and owns the full ecommerce P&L across B2C, B2B, and marketplace channels. Beyond digital, she leads Corporate Strategy, M&A, CRM, and Consumer Analytics — connecting long-range strategy to the KPIs that actually move the business.

A data-driven operator with a track record of turning around complex, highly regulated businesses, Natalie previously led enterprise growth strategy as SVP of Strategy & Execution at Neiman Marcus Group. Before that, at JCPenney, she turned around the $400M Salon business, delivering 13 consecutive quarters of growth while championing a nationwide network of 11,000 stylists — redesigning staffing models and advancing legislative reform along the way.

Her career spans financial planning, advanced analytics, and strategic investment across both public and private-equity environments, giving her a rare blend of commercial instinct and financial discipline. Natalie holds an MBA from Southern Methodist University and a BA from Tulane University, and is based in Dallas.