Nicole Clay

Co-Founder & CMO Hue

Nicole Clay is the Co-Founder & CMO at Hue, an AI-powered video commerce platform that turns user-generated content into a measurable growth engine for modern brands. Hue enables brands to place the right video, in the right context, at every point in the customer journey. Built on real performance data, Hue’s technology dynamically ranks and optimizes video to drive higher engagement, add-to-cart rates, and conversion, while removing guesswork from content workflows.

Trusted by leading companies such as Foot Locker, Revolve, Sephora, L’Oreal, and Bluemercury, Hue also powers large-scale UGC programs through its vetted creator community, while amplifying UGC across DTC, retailer, Amazon, and in-store environments.

Nicole co-founded Hue while pursuing her MBA at Harvard Business School with two of her classmates, Janvi Shah and Sylvan Guo, and they went on to raise over $4.5 million in venture capital funding and were recognized as Forbes 30 Under 30, Inc Female Founders 200, Entreprenista Career Pivot of the Year, and ELLE Future of Beauty 2022. Before founding Hue, Nicole was previously Marketing Director at L’Oreal USA, overseeing the go to market and retailer marketing for billion dollar brands such as Lancome and Kiehl’s Since 1851.