Penelope Giraud is currently the General Manager for La Roche-Posay US and oversees the skincare brand’s US development based in New York, holding this role since 2021.
Penelope is responsible for pioneering La Roche-Posay’s mission to provide life-changing skincare, driving them as an authority in dermatological skincare. La Roche-Posay has been the fastest growing skincare brand in the US over the past 2 years, while significantly growing its social impact through its program “La Roche-Posay Cancer Support” in partnership with the American Cancer Society, focusing on the development of supportive care.
She is focused on building La Roche-Posay’s credibility in the US with dermatologists and other medical professionals to provide skincare products that are safe, efficacious, and accessible.
Penelope has had a long and rich experience in L’Oréal Group, where she gained operational and development expertise particularly in skincare.
Prior to this role, Penelope acted as the Global General Manager of CeraVe, where she successfully launched the brand in over 50 countries. In addition to being responsible for the international roll–out of CeraVe, she was at the helm of developing the international range to ensure that the brand mission of “therapeutic for all” is maintained.
Since CeraVe’s acquisition in 2017, Penelope was instrumental in building CeraVe’s success story globally and making it one of the most dynamic skincare brands globally today.