Rachel Eichen

Vice President, Division Merchandise Manager, Beauty Nordstrom

Rachel Eichen is Vice President, Division Merchandise Manager of Beauty at Nordstrom, leading the Beauty business across Nordstrom and Nordstrom Rack.

A more than 20-year Nordstrom veteran, Rachel began on the selling floor and grew through leadership roles across stores, merchandising and business operations, giving her a breadth of experience that shaped her deep understanding of the customer and a leadership style grounded in providing great service and delivering strong results.

Known as a change leader, Rachel challenges convention and pushes teams to think bigger. She pairs a strong commercial sensibility with a genuine passion for developing people to exceed their goals.

Rachel is deeply focused on earning customer trust by curating the world’s best beauty brands and ensuring the assortment stays relevant to what customers want now. She believes the most powerful beauty experiences are personal, connecting customers with brands by helping them find what they came for while introducing them to something unexpected. She’s especially energized by beauty’s resurgence as an experience, brought to life through discovery, service, events and immersive retail.