Richard Vera

Vice President, Business Development Scentbird

Why is CEW membership important to you?

As a member of the beauty industry, CEW provides us with a platform to engage with our community of fellow beauty experts.  This creates opportunities for learning, staying up to date on the latest trends, network for business deals, and even to give back via philanthropic activities run by CEW.

Do you have any tips for getting the most out of CEW membership?

Engage.  Attend the events, participate, take advantage of the learning opportunities and to get to meet great leaders in beauty.

What is the most exciting aspect of your current role?

As the commercial head of a digitally native beauty start-up, I have the opportunity to be at the forefront of developments in the beauty industry: the latest trends, nascent categories, the brands of the future, etc.

How do you spend your time when you’re not working?

With my family and friends.