Rina Yashayeva

SVP, Brand Strategy Front Row

Rina is a Digital Marketing leader with 13+ years of experience, focused on Amazon and Marketplace Strategy. She brings a rare 360-degree view of the global Amazon ecosystem, shaped by leadership roles across the brand, retailer, and agency sides. She currently leads Brand Strategy at Front Row Group, a full-service digital agency guiding brands through connected commerce growth on a global scale. Prior to Front Row, Rina led the Global Amazon Business at e.l.f. Beauty, oversaw high-growth premium beauty brands at Stella Rising, and scaled Beauty and Personal Care brands internally at Amazon. She holds both a Bachelor of Science and a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology (FIT).