Samantha Steinberger

Head of Brand Engagement, U.S. Business Maybelline New York

Samantha Steinberger is the Head of Brand Engagement for Maybelline New York’s U.S. business. In this strategic role, she leads and integrates all social & content, PR, events, and talent & influencer strategy. Previously, Samantha held leadership roles at L’Oréal USA, where she managed paid media for iconic brands like Maybelline, Garnier, and essie. With experience spanning L’Oreal, KPMG, Discover Financial Services and the media agency world, she’s built a career turning consumer insights into narratives that connect and drive impact. Samantha specializes in crafting brand stories that meet audiences where they are– and inspires them to lean in. Under her brand stewardship, Maybelline continues to hold its position as one of the most influential players in beauty.