Sheri Koetting

Co-Founder, Chief Brand Strategist & Creative Director MSLK Design

Sheri is the Co-Founder and Chief Strategist of MSLK, a branding agency based in New York. Sheri has worked with clients such as Aveda, Chanel, Joico, John Masters Organics, Maybelline, Ouidad, Redken, Sephora, in addition to many smaller brands. She frequently speaks about marketing and branding at conferences around the world. In 2002 Sheri co-founded the non-profit organization, Spark Design Professionals and in 2012 Evolve Symposium. Both produce events and workshops dedicated to best practices and business acumen for design agencies.

MSLK Brands Beauty with Brains. Our agency specializes in helping beauty and wellness brands find their voice in today’s crowded marketplace through 360° positioning. MSLK’s cross-functional team has expertise in market research, brand strategy, formulation, identity design, beauty packaging, SEO strategy, social media campaigns, website development, and sales. Our multi-faceted approach ensures that our clients send a cohesive brand story across every channel of communication.