Tamera Ferro

Chief Marketing Officer Sol de Janeiro

Tamera Ferro, a marketing visionary, assumed the role of Vice President of Global Marketing at Sol de Janeiro in 2019. With a keen understanding of consumer preferences and a penchant for innovation, Tamera quickly made a significant impact on the brand, renowned for its mission to convey the vibrant and warm spirit of Brazil globally. Under her dynamic leadership, the company experienced unprecedented growth, with net sales skyrocketing from $39 million to a staggering $1 billion in global retail sales in less than five years. Today, Sol de Janeiro is the top-ranked brand in total skincare, leading in categories such as body care, body cleansers, creams & lotions, deodorants, and body sprays, according to Circana/NPD data.

Driven by a bold strategic mindset and a mastery of data-driven marketing, Ferro propelled the brand to new heights, especially in the Perfume Mist category, where her leadership led to selling one perfume mist every two seconds. In 2023, in recognition of her remarkable achievements, Tamera was promoted to Chief Marketing Officer. Her guidance has been crucial in shaping the brand’s strategic direction, including a transformative five-year plan that produced a 15x growth. Her strategic acumen was instrumental during Sol de Janeiro’s successful $450 million acquisition by the L’Occitane Group in 2021, setting the stage for continued global expansion.

Prior to her impactful tenure at Sol de Janeiro, Ferro led category innovation at industry pioneers such as Maisonette, Tata Harper Skincare, and Seventh Generation. Notably, during her time as Head of Brand Content & Consumer Engagement at Seventh Generation, she spearheaded the influential “Come Clean” campaign featuring Maya Rudolph, which significantly elevated the brand’s market presence and sales through its appeal to ethical consumerism.

Tamera holds a degree from Mills College at Northeastern University.